Technology is advancing all the time, and the beauty industry is no exception. Technology has allowed the beauty industry, worth over $500 billion worldwide¹, to diversify in a post-Covid world, selling products and engaging with customers in new and exciting ways. Let’s explore how some of the latest developments in tech are changing the beauty industry.
Virtual Try-Ons
Many beauty brands are taking advantage of AI technology to offer virtual try-on tools to their websites and apps. Customers can now try on a multitude of products in virtual reality before committing to a purchase. Will the metaverse soon become a giant fitting room ?
Smart Beauty Devices
Choosing the right product can be a minefield. Smart beauty devices analyze skin in real-time, informing the customer what items would work best for them quickly. Not only does this benefit the customer, but it allows brands to collect consumer data and tailor their marketing appropriately.
The Metaverse
Customers can have a wealth of experiences in the metaverse, and the beauty industry has taken advantage of this. With the use of VR glasses, customers can produce custom-made avatars where they can try the latest beauty trends without a plastic surgeon in sight.
Learn more about the metaverse here.
3D Makeup And Digitalization
3D makeup apps allow users to download makeup and enhance their digital self through filters. The beauty industry has harnessed this tech by creating makeup filters based on their products. Customers can try these on in virtual reality, and if they like what they see, they can buy the products for real.
Social Media
Social media has allowed the beauty industry to engage a new generation of shoppers like never before. Instagram’s video and photo sharing capabilities open doors for virtual makeup masterclasses, competitions, product testing and endorsements from influencers. Far from endangering the beauty industry, social media complements it by letting brands engage with a worldwide audience.
